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Market Leadership
Founded in 1887 as Mason-McDuffie Real Estate and transitioning
to the Prudential name in 1997, Prudential California Realty
is a leading innovator of real estate technology solutions
to its agents and clients. Now the 10th largest national real
estate brokerage, the company closed more than 35,000 transactions
and generated $15 billion in sales in 2004.
Nationwide Referral Network
Prudential California Realty offers nationwide buyer referrals
through extensive corporate contacts, our relationships with
top U.S. real estate companies, and, with more than 5,100
sales associates in 141 offices, the most active network of
real estate professionals in the Western United States. Additionally,
as part of the Prudential Network, we are associated with
more than 50,000 sales associates throughout North America.
Superior Training
Prudential California Realty is known for its agent training
programs. Introductory training covers real estate basics
such as financing, contracts, listing & sales and marketing,
role playing and much more. There are numerous courses for
those new to real estate, as well as the seasoned professional.
A Leader in Real Estate Technology
We are widely recognized as one of the most innovative real
estate companies in the nation. We introduced the industry's
first fully integrated, web based technology platform, allowing
our sales associates and offices the opportunity to provide
real-time information to our consumers world-wide.
Our Internet Web site – www.prurealty.com -- has more
than 80,000 unique visitors monthly. Our Web site provides
excellent exposure and plenty of leads and qualified referrals
to our Sales Associates.
WebTop Intranet - The WebTop, our company
Intranet gives sales associates immediate access to tools
that help them maximize their business efficiency.
Agent Web Sites - Each agent with Prudential
California Realty has a personalized web site that provides
their buying and selling clients with a host of valuable information,
starting with a full MLS property search.
One-Stop Real Estate Services
Prudential California Realty provides a complete real estate
experience for the consumer, including:
- Residential real estate sales
- In-house mortgage services
- In-house title and escrow services
- In-house homeowner’s insurance
- Relocation services
- Land investment
- Home warranties
- Energy and home security services
- Environmental disclosures
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