Prudential California Realty Prudential

Market Leadership
Founded in 1887 as Mason-McDuffie Real Estate and transitioning to the Prudential name in 1997, Prudential California Realty is a leading innovator of real estate technology solutions to its agents and clients. Now the 10th largest national real estate brokerage, the company closed more than 35,000 transactions and generated $15 billion in sales in 2004.

 

Nationwide Referral Network
Prudential California Realty offers nationwide buyer referrals through extensive corporate contacts, our relationships with top U.S. real estate companies, and, with more than 5,100 sales associates in 141 offices, the most active network of real estate professionals in the Western United States. Additionally, as part of the Prudential Network, we are associated with more than 50,000 sales associates throughout North America.

 

Superior Training
Prudential California Realty is known for its agent training programs. Introductory training covers real estate basics such as financing, contracts, listing & sales and marketing, role playing and much more. There are numerous courses for those new to real estate, as well as the seasoned professional.

 

A Leader in Real Estate Technology
We are widely recognized as one of the most innovative real estate companies in the nation. We introduced the industry's first fully integrated, web based technology platform, allowing our sales associates and offices the opportunity to provide real-time information to our consumers world-wide.
Our Internet Web site – www.prurealty.com -- has more than 80,000 unique visitors monthly. Our Web site provides excellent exposure and plenty of leads and qualified referrals to our Sales Associates.

 

WebTop Intranet - The WebTop, our company Intranet gives sales associates immediate access to tools that help them maximize their business efficiency.

 

Agent Web Sites - Each agent with Prudential California Realty has a personalized web site that provides their buying and selling clients with a host of valuable information, starting with a full MLS property search.

One-Stop Real Estate Services
Prudential California Realty provides a complete real estate experience for the consumer, including:

  1. Residential real estate sales
  2. In-house mortgage services
  3. In-house title and escrow services
  4. In-house homeowner’s insurance
  5. Relocation services
  6. Land investment
  7. Home warranties
  8. Energy and home security services
  9. Environmental disclosures