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“What we call results are beginnings”
- Ralph Waldo Emerson
Let me customize a specific marketing plan for you to receive
the utmost exposure and produce the greatest price possible
for the sale of your home or property.
 Customized
Marketing Plan
The plan begins with a customized market examination for the
property you are selling that will include current and dependable
information about the real estate activity in your immediate
area and will provide you with an evaluation of comparable
properties. Although no two properties are exactly the same,
this type of evaluation will provide an entry point to discuss
what the current and fair market price should be for your
home or property.
Myth Buster – “Location, location,
location” is not the most important feature to selling
your home!
Contrary to what many people believe, location and the condition
of your home are not the most important factors for the sale
of your property. The price that you and your agent choose
for the sale of your home is the number one factor for a successful
outcome. Any property, anywhere will sell, regardless of the
location, terms or conditions, or the state of the economy
and interest rates, if the property is competitively and accurately
priced. Although location, condition and terms play a role
in the final buying decision, if the house is overpriced it’s
highly unlikely that you will ever get a buyer to
discuss the other considerations and no amount of marketing
will ever bridge that gap. Make sure that you have a complete
understanding about the current market conditions that affect
your area and neighborhood. Ask to see MLS listings for recently
sold and listed properties in your area, and by all means,
hire a real estate professional that you trust. A successful
agent will not appease you by listing your property if he
or she is not convinced that the asking price is fair based
upon current market conditions.
Communication and Negotiation
I will keep in regular communication with you by the method
of your choice: email, phone calls or both. I will maintain
all records and the paperwork will be completed in a timely
manner. I will negotiate on your behalf vigorously during
the offer and counter-offer processes and I will be present
for all pertinent inspections. I pledge to conduct myself
during the transaction as I would want a real estate professional
to perform for me.
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